Shand sponsors world record-breaking Jenny Graham cycling premiere at Kendal Mountain Festival

13 January 2020
Shand customer with her custom built bike


The premiere of ‘Eastbound’, the inspiring movie depicting Scottish endurance cyclist Jenny Graham’s self-supported record round-the-world cycle adventure, will air at the Kendal Mountain Festival in Cumbria this evening (Friday 15 November).

Scottish-based bike company Shand, which specialises in custom-made steel bikes, is sponsoring the production of the film and Premiere to celebrate Jenny’s epic journey on her purpose-built Shand Stooshie.

The Stooshie, which is specially designed for multi-terrain riding across road, gravel and off road, helped Jenny to smash the existing female round-the-world record by 20 days when she finished next to the iconic Brandenburg gate in Berlin in October 2018.


Riding 16 hours and averaging 180 miles a day, ‘Eastbound’ is Jenny’s remarkable tale of endurance and single-mindedness to achieve a lifelong goal relying on her own resources and no-one else.

“There were definitely tough times along the way but even through the pouring rain and freezing cold, I just got on with it as I never expected a round-the-world attempt at breaking the record to be easy,” Jenny said.

“The Shand Stooshie was my trusty companion throughout the journey and its perfect fit with the steel frame provided great comfort and support.
“I hope the film gives other adventurers at the festival the inspiration to do similar feats.”


Jenny is hosting the premiere, which airs at the Brewery Arts Centre Theatre in Kendal from 17:00 to 18:30 followed by a Q&A session.

The record-breaking Stooshie model will be on display while four Shand followers will have the exclusive opportunity to meet Jenny at an intimate event before the screening.

The dedicated film festival, which brings together thousands of outdoor enthusiasts, is taking place from 14-17 November on the edge of the stunning Lake District.

Please contact Henry Evans ( and 07540 249364) for more information.

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